Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

Objections to Wal-Mart’s Price Comparison Ads

Posted on January 6, 2013 by bermanevansretail

We know that Wal-Mart is already the most dominant retailer on the planet. So, competitors get particularly upset when they believe that Wal-Mart is involved with unfair trade practices. A case in point is Wal-Mart’s recent use of price comparison … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , , , , | 6 Comments

What’s Ahead in 2013

Posted on January 5, 2013 by bermanevansretail

JWT has just released its “100 Things to Watch in 2013″ report. Click the image to access the slideshow – lots of interesting stuff here!  

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , , , | Leave a comment

Target Stores: Designed to Sell

Posted on January 4, 2013 by bermanevansretail

Like many other retailers, Target designs its store interiors to maximize shopper interest, encourage in-store browsing, and stimulate impulse purchases. This week, Businessweek presented an in-depth, behind-the-scenes at how Target stores are designed. As Sam Grobat writes: “The company’s slogan … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , , | 2 Comments