Target Stores: Designed to Sell

Like many other retailers, Target designs its store interiors to maximize shopper interest, encourage in-store browsing, and stimulate impulse purchases.
This week, Businessweek presented an in-depth, behind-the-scenes at how Target stores are designed. As Sam Grobat writes: “The company’s slogan is ‘design for all,’ but when it comes to the stores, it’s more like design for maximum profit.”
Click the image to see a neat Businessweek slideshow.

Illustration by Joseph Lambert for Bloomberg Businessweek


This entry was posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer and tagged , , , , , , , , , , , , , , . Bookmark the permalink.

2 Responses to Target Stores: Designed to Sell

  1. Pingback: Target Makes Selected Price Matching Permanent | Retailing: From A to Z by Joel Evans

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