Objections to Wal-Mart’s Price Comparison Ads

We know that Wal-Mart is already the most dominant retailer on the planet. So, competitors get particularly upset when they believe that Wal-Mart is involved with unfair trade practices. A case in point is Wal-Mart’s recent use of price comparison ads.
As reported by Ann Zimmerman and Shelly Banjo for the Wall Street Journal: “An aggressive Wal-Mart  advertising campaign that claims better prices than specific, named competitors has rankled rivals, which have complained to attorneys general in more than half a dozen states. The targeted retailers, including Toys “R” Us, Best Buy, Bed Bath & Beyond, and several regional supermarket chains, claim Wal-Mart cites inaccurate prices and compares differing products, such as laptop computers with separate specifications. Wal-Mart defends the ads, begun last year, as accurate. ‘We know competitors don’t like it when we tell customers to compare prices and see for themselves,’ Wal-Mart spokesman Steven Restivo said. ‘We are confident on the legal, ethical, and methodological standards associated with our price comparison ads.'”
What do YOU think?
Click the photo to read more from Zimmerman and Banjo. Click HERE to see a video clip.


 

This entry was posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) and tagged , , , , , , , , , , , , , . Bookmark the permalink.

6 Responses to Objections to Wal-Mart’s Price Comparison Ads

  1. Emily says:

    Great post.

  2. Lindsey says:

    This design is spectacular! You obviously know how to keep a reader amused.

    Between your wit and your videos, I was almost moved to start my own blog (well, almost.

    ..HaHa!) Wonderful job. I really loved what you had to say,
    and more than that, how you presented it. Too cool!

  3. Howard says:

    Hurrah, that’s what I was searching for, what a material! existing here at this webpage, thanks admin of this web page.

  4. Valencia says:

    Great web site. A lot of useful info here. I’m sending it to a few pals ans additionally sharing in delicious. And certainly, thank you on your sweat!

  5. Mackenzie says:

    Hello, I check your blog on a regular basis.

    Your writing style is witty, keep it up!

  6. Alfonzo says:

    I’m not that much of a online reader to be honest but your sites really nice, keep it up!
    I’ll go ahead and bookmark your website to come back
    down the road. Many thanks

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.