Are You Committing “Product Information Malpractice”?

Posted on October 7, 2014 by bermanevansretail
Informatica Corporation (NASDAQ: INFA) is a leading global independent provider of data integration software. And it has coined the term “Product Information Malpractice” (PIM) that involves the practices of many multichannel/omnichannel firms. 
What causes PIM? According to Informatica:
“If you’re like most retailers, you’ve built a product information silo for each channel. You had to. So product updates and changes are painful. And adding new products takes weeks or months (of potential high-margin selling time). And information is often out of date or incomplete. Now add new countries and languages.  Now bring on new suppliers and products. That’s Product Information Chaos.”
And this leads to Product Information Malpractice. Take a look at Informatica’s slideshow to learn more about what PIM is and how to combat it.

 

 

Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Technology in Retailing | Tagged , , , , , , , , , , , , | Leave a comment

A Look at Snapchat Over the Years

Posted on October 6, 2014 by bermanevansretail
It has certainly been an interesting ride for Snapchat since its September 2011 founding: “Enjoy fast and fun mobile conversation! Snap a photo or a video, add a caption, and send it to a friend. They’ll view it, laugh, and then the Snap disappears.”
Here is a detailed infographic timeline of Snapchat by DPFOC Online Marketing.

 
Happy 3rd Birthday Snapchat

 

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , | 2 Comments

A Video Look at Starbucks Around the World

Posted on October 5, 2014 by bermanevansretail
Since its founding in 1971, Starbucks has become a global retail coffee powerhouse. Today it has 21,000 outlets around the world:
“Our stores are a neighborhood gathering place for meeting friends and family. Our customers enjoy quality service, an inviting atmosphere and an exceptional beverage.”
Its store locations include “Argentina, Aruba, Australia, Austria, Bahamas, Bahrain, Belgium, Brazil, Brunei, Bulgaria, Canada, Chile, China, Colombia, Costa Rica, Curacao, Cyprus, Czech Republic, Denmark, Egypt, El Salvador, England, Finland, France, Germany, Greece, Guatemala, Hungary, India, Indonesia, Ireland, Japan, Jordan, Kuwait, Lebanon, Malaysia, Mexico, Monaco, Morocco, New Zealand, Netherlands, Northern Ireland, Oman, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia, Scotland, Singapore, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, United Arab Emirates, United States, Vietnam, and Wales.”
To highlight its global presence, Starbucks has developed an informative new YouTube video called “Meet Me at Starbucks: Filmed  in 28 countries. In one day.”

 

 

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , | 1 Comment