A Video Look at Starbucks Around the World

Since its founding in 1971, Starbucks has become a global retail coffee powerhouse. Today it has 21,000 outlets around the world:
“Our stores are a neighborhood gathering place for meeting friends and family. Our customers enjoy quality service, an inviting atmosphere and an exceptional beverage.”
Its store locations include “Argentina, Aruba, Australia, Austria, Bahamas, Bahrain, Belgium, Brazil, Brunei, Bulgaria, Canada, Chile, China, Colombia, Costa Rica, Curacao, Cyprus, Czech Republic, Denmark, Egypt, El Salvador, England, Finland, France, Germany, Greece, Guatemala, Hungary, India, Indonesia, Ireland, Japan, Jordan, Kuwait, Lebanon, Malaysia, Mexico, Monaco, Morocco, New Zealand, Netherlands, Northern Ireland, Oman, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia, Scotland, Singapore, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, United Arab Emirates, United States, Vietnam, and Wales.”
To highlight its global presence, Starbucks has developed an informative new YouTube video called “Meet Me at Starbucks: Filmed  in 28 countries. In one day.”

 

 

This entry was posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) and tagged , , , , , , , , , , . Bookmark the permalink.

One Response to A Video Look at Starbucks Around the World

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