In-Store Analytics Pick Up the Pace

Posted on December 2, 2014 by bermanevansretail
As we have written about several times before (see, for example, 1, 2, 3), retail analytics have become much more sophisticated and illuminating in recent years.
A story in Businessweek by Olga Kharif further illustrates what smart retailers are doing:
“Feel you’re being followed when you move around a store? You probably are. Retailers have set up cameras, motion sensors, and other gear to collect information about the buying behavior of their brick-and-mortar customers. According to market-research firm IDC, $1.3 billion will be spent on analytics software this year to make sense of the data collected.”
Analytics are utilizing such technology as in-store cameras, traffic sensors, sales apps, atmospherics, and game playing.
Click the image to read more from Kharif.

 

Illustration by 731

 

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 8: Putting It All Together, Technology in Retailing | Tagged , , , , , , , , , , , , | Leave a comment

Get Noticed on LinkedIn!

Posted on December 1, 2014 by bermanevansretail
Stand out better on LinkedIn, THE premier social networking site for professionals. Don’t treat your LinkedIn page in a casual way. Be serious — and present a great self brand!
Don Goodman, writing for Careerealism, offers these 4 key suggestions. They may sound simple. But are you effectively following all four tips?
Click the image to read more from Goodman.

Posted in Career Useful Information, Careers in Retailing | Tagged , , , , , , , | Leave a comment

Who’s Shopping Online This Holiday Season

Posted on November 29, 2014 by bermanevansretail
PunchTab, an omnichannel loyalty and engagement platform, has done research on 2014 holiday shopping (involving more than 1,000 consumer surveys) and found some very interesting results. Click here to access the full report.
Amy Gesenhues, reporting for Marketing Land,  summarizes some of PunchTab’s findings:
“Grouping survey responses by generation, findings showed Millennials plan on doing the most online shopping, with 58 percent planning to buy gifts online. When asked how much they plan to spend compared to the 2013 holiday season, 77 percent of survey respondents said they were going to spend ‘about the same’ or more than last year. Survey respondents were asked which online retailers they plan on using, with Amazon capturing 75 percent of online shoppers. 70 percent of its respondents from ‘older generations’ claimed they would not be using social media to make holiday shopping decisions.”
“Of the respondents who plan to use social media in making holiday purchases, Facebook, Pinterest, and YouTube were the most popular sites named. Facebook proved to be the social media channel most likely to influence shopping across all three generations.”

 

Click the image to read more from Gesenhues.

What portion of your shopping will you do online?


 

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , , | Leave a comment