Tag Archives: Marketing Land

Who’s Shopping Online This Holiday Season

Posted on November 29, 2014 by bermanevansretail

PunchTab, an omnichannel loyalty and engagement platform, has done research on 2014 holiday shopping (involving more than 1,000 consumer surveys) and found some very interesting results. Click here to access the full report. Amy Gesenhues, reporting for Marketing Land,  summarizes some … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , , | Leave a comment

Cyber Monday Getting More Mobile

Posted on November 19, 2014 by bermanevansretail

According to research conducted by AppLovin and reported by Marketing Land: Using a mix of its own data and third party data, mobile ad personalization platform AppLovin is predicting that nearly 30 percent of Cyber Monday transactions this year will … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | Leave a comment