PunchTab, an omnichannel loyalty and engagement platform, has done research on 2014 holiday shopping (involving more than 1,000 consumer surveys) and found some very interesting results. Click here to access the full report.
Amy Gesenhues, reporting for Marketing Land, summarizes some of PunchTab’s findings:
“Grouping survey responses by generation, findings showed Millennials plan on doing the most online shopping, with 58 percent planning to buy gifts online. When asked how much they plan to spend compared to the 2013 holiday season, 77 percent of survey respondents said they were going to spend ‘about the same’ or more than last year. Survey respondents were asked which online retailers they plan on using, with Amazon capturing 75 percent of online shoppers. 70 percent of its respondents from ‘older generations’ claimed they would not be using social media to make holiday shopping decisions.”
“Of the respondents who plan to use social media in making holiday purchases, Facebook, Pinterest, and YouTube were the most popular sites named. Facebook proved to be the social media channel most likely to influence shopping across all three generations.”