Tag Archives: market segment

How Important Are Millennials to Retailers?

Millennials now represent the largest population group in the United States — which makes Millennials a very attractive target for business. According to the Pew Research Research Institute: “Millennials have surpassed Baby Boomers as the nation’s largest living generation, according … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , | 1 Comment

How Retailers Can Do a Better Job with Customer Loyalty

American Express Merchant Services has developed two videos on mapping customer loyalty. These videos are mostly oriented to small businesses — often, retailers — and fall under the American Express OPEN banner, which is the small business division of American … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , , , , | 4 Comments

Who’s Shopping Online This Holiday Season

PunchTab, an omnichannel loyalty and engagement platform, has done research on 2014 holiday shopping (involving more than 1,000 consumer surveys) and found some very interesting results. Click here to access the full report. Amy Gesenhues, reporting for Marketing Land,  summarizes some … Continue reading

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , , | Leave a comment

Big Retailers Opening Smaller Stores

As we reported last year, many big-box retailers have been adding smaller stores to appeal to different market segments. Wal-Mart is one of those that is actively following this approach. In 2013 alone, the firm plans to open 115 small-format … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , , | Leave a comment

Should Internet Retailers Discriminate Between Customers?

That’s an interesting question raised by Rafi Mohammed, writing for the Harvard Business Review (HBR) blog. To begin his post, Mohammed writes: “Last week, the Wall Street Journal reported a bit of pricing news that seemed downright shocking: After the … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Privacy and Identity Theft Issues | Tagged , , , , | Leave a comment

Tablet Ownership Triples Among College Students

Over the past year, tablet ownership among college students has boomed. What are the implications of this? Click the image for the full story.

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , , , | Leave a comment