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Tag Archives: market segment
How Important Are Millennials to Retailers?
Millennials now represent the largest population group in the United States — which makes Millennials a very attractive target for business. According to the Pew Research Research Institute: “Millennials have surpassed Baby Boomers as the nation’s largest living generation, according … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Video Clips (non-career)
Tagged customer expectations, experiential retailing, market segment, merchandising, Millennial, multichannel, online shopping, social media, trends, video
1 Comment
How Retailers Can Do a Better Job with Customer Loyalty
American Express Merchant Services has developed two videos on mapping customer loyalty. These videos are mostly oriented to small businesses — often, retailers — and fall under the American Express OPEN banner, which is the small business division of American … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career)
Tagged advertising, American Express, customer expectations, customer loyalty, experiential retailing, market segment, merchandising, multichannel, Open, opportunity, planning, trends, video, YouTube
4 Comments
Who’s Shopping Online This Holiday Season
PunchTab, an omnichannel loyalty and engagement platform, has done research on 2014 holiday shopping (involving more than 1,000 consumer surveys) and found some very interesting results. Click here to access the full report. Amy Gesenhues, reporting for Marketing Land, summarizes some … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged Advertising Age, customer expectations, experiential retailing, Facebook, infographic, market segment, Marketing Land, multichannel, online shopping, Pinterest, PunchTab, segmentation, social media, trends, YouTube
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