How Retailers Can Do a Better Job with Customer Loyalty

American Express Merchant Services has developed two videos on mapping customer loyalty. These videos are mostly oriented to small businesses — often, retailers — and fall under the American Express OPEN banner, which is the small business division of American Express.
Besides the videos below, American Express offers an extensive FREE Knowledge Center.
 
The first video is Mapping the Customer Loyalty Cycle Pt. 1: Identifying Your Customer Types: “Your customers may fall into different loyalty categories: ambassadors, loyal, frequent, and win back. This video assesses the different loyalty types and explains how you can identify which of your customers fall into each category.”
 
The second video is Mapping the Customer Loyalty Cycle Pt. 2: Optimizing Your Customer Types: Customers fall into different categories: advocates, loyal, frequent, infrequent and win back. This video will explain how best to communicate and connect with these customers and help drive sales.”

 

This entry was posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) and tagged , , , , , , , , , , , , , . Bookmark the permalink.

3 Responses to How Retailers Can Do a Better Job with Customer Loyalty

  1. Pingback: How Retailers Can Do a Better Job with Customer...

  2. Pingback: Why Aren’t More Shoppers in Your Loyalty Program? | Retailing: From A to Z by Joel Evans

  3. Pingback: Retailers Need to Do Better with Loyalty Programs | Retailing: From A to Z by Joel Evans

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