Retailers (of all sizes and types) are continually on a quest to attract more people to their customer loyalty programs. This continues to be both a critical goal and a major challenge for them. [See 1, 2, 3, 4.]

Today, we highlight an infographic from Colourfast (an international paper and plastic card printer based in Ontario, Canada) that looks at “what customers want to know before joining your loyalty program.”

Why is this perspective of customer loyalty programs so important to retailers? According to Colourfast, U.S. households are active in less than one-half of the loyalty programs in which they are members; and a large percentage of shoppers do not even sign up for loyalty programs because of the hassle involved.