Tag Archives: loyalty program

Why Aren’t More Shoppers in Your Loyalty Program?

Posted on April 3, 2017 by bermanevansretail

Retailers (of all sizes and types) are continually on a quest to attract more people to their customer loyalty programs. This continues to be both a critical goal and a major challenge for them. [See 1, 2, 3, 4.] Today, … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

Worldwide Growth in Restaurant Loyalty Programs

Posted on February 28, 2017 by bermanevansretail

Some restaurants have had customer loyalty programs for years; others are newer to the game. In any event, restaurants globally are more involved with customer loyalty programs than ever before. However, although customer enrollment is growing; many people don’t actively … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 2 Comments

Encouraging Repeat Business with Frequent-Shopper Programs

Posted on March 7, 2015 by bermanevansretail

TIPS FOR BETTER RETAILING: “Using Frequent-Shopper Programs to Encourage Repeat Business” by Joel R. Evans and Barry Berman   In this post, we continue our discussion about gaining the loyalty and increased patronage of current customers. Our focus is on the … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged | 2 Comments