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Tag Archives: loyalty program
Why Aren’t More Shoppers in Your Loyalty Program?
Retailers (of all sizes and types) are continually on a quest to attract more people to their customer loyalty programs. This continues to be both a critical goal and a major challenge for them. [See 1, 2, 3, 4.] Today, … Continue reading
Worldwide Growth in Restaurant Loyalty Programs
Some restaurants have had customer loyalty programs for years; others are newer to the game. In any event, restaurants globally are more involved with customer loyalty programs than ever before. However, although customer enrollment is growing; many people don’t actively … Continue reading
Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer
Tagged customer expectations, customer loyalty, customer service, eMarketer, global, loyalty program, merchandising, trends, usage
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Encouraging Repeat Business with Frequent-Shopper Programs
TIPS FOR BETTER RETAILING: “Using Frequent-Shopper Programs to Encourage Repeat Business” by Joel R. Evans and Barry Berman In this post, we continue our discussion about gaining the loyalty and increased patronage of current customers. Our focus is on the … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged loyalty program
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