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Tag Archives: Open
How Retailers Can Do a Better Job with Customer Loyalty
American Express Merchant Services has developed two videos on mapping customer loyalty. These videos are mostly oriented to small businesses — often, retailers — and fall under the American Express OPEN banner, which is the small business division of American … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career)
Tagged advertising, American Express, customer expectations, customer loyalty, experiential retailing, market segment, merchandising, multichannel, Open, opportunity, planning, trends, video, YouTube
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