Tag Archives: market segment

Big Retailers Opening Smaller Stores

As we reported last year, many big-box retailers have been adding smaller stores to appeal to different market segments. Wal-Mart is one of those that is actively following this approach. In 2013 alone, the firm plans to open 115 small-format … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , , | Leave a comment

Should Internet Retailers Discriminate Between Customers?

That’s an interesting question raised by Rafi Mohammed, writing for the Harvard Business Review (HBR) blog. To begin his post, Mohammed writes: “Last week, the Wall Street Journal reported a bit of pricing news that seemed downright shocking: After the … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Privacy and Identity Theft Issues | Tagged , , , , | Leave a comment

Tablet Ownership Triples Among College Students

Over the past year, tablet ownership among college students has boomed. What are the implications of this? Click the image for the full story.

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , , , | Leave a comment