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Tag Archives: college students
How Should Retailers “Connect” with College Students?
Retailers today recognize the enormous buying power of college students and very much want to gain their attention and patronage. But are retailers able to “connect” with college students through media channels which they most favor? As eMarketer puts it: … Continue reading
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged college students, eMarketer, information, media, mobile media, opportunity, purchase, shopping, social media, Student Monitor
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Tablet Ownership Triples Among College Students
Over the past year, tablet ownership among college students has boomed. What are the implications of this? Click the image for the full story.
