Tag Archives: college students

How Should Retailers “Connect” with College Students?

Posted on January 28, 2015 by

Retailers today recognize the enormous buying power of college students and very much want to gain their attention and patronage. But are retailers able to “connect” with college students through media channels which they most favor? As eMarketer puts it: … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , | 1 Comment

Tablet Ownership Triples Among College Students

Posted on March 16, 2012 by

Over the past year, tablet ownership among college students has boomed. What are the implications of this? Click the image for the full story.

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , , , | Leave a comment