Global E-Tailing Is Booming: A New Report

Posted on December 6, 2014 by bermanevansretail
As have discussed before (see 1, 2, 3, 4, 5), global E-Commerce is now a massive worldwide phenomenon. There are opportunities virtually everywhere for the smart marketer.
Lee Bogner — E-Commerce Solution Architect at Johnson & Johnson, digital communications leader, and adjunct faculty member at Hofstra University’s Zarb School of Business — has put together an excellent NEW multi-faceted SlideShare presentation on the dynamics of global E-commerce.
Check it out!

 

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | Leave a comment

Don’t Be on the Dark Side of Social Media Content Marketing

Posted on December 5, 2014 by bermanevansretail
Of course, not all social media content is great — or even good. But some B-to-C and B-2-B companies write especially weak social media content.
As Nicole Karlis reports for the Scripted blog:
“Many marketers are turning to content marketing to increase brand awareness, search rankings, boost leads and more — but there’s a dark side that many neglect to talk about. As content marketing continues to increase in popularity in every industry, more marketers are focusing on the value it can bring to the table. It’s true, content marketing is a great way to reach a new audience, generate brand awareness, educate consumers and more — but it also can be very detrimental to a marketing strategy, especially if it isn’t done the right way.”
“In the following infographic, we decided to focus on the part of content marketing that marketers are often hesitant to talk about: the dark side. Scroll through below to learn more about the dark side of content marketing, in addition to advice on how to avoid becoming one of these scary statistics.”
[Note: Scroll to the bottom of this post for some resources on content marketing.]

 


 

Resources from Nicole Karlis:

 

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , | Leave a comment

Is Choosing a New Location an Art or a Science? Both?

Posted on December 3, 2014 by bermanevansretail
For physical stores, one long-time planning assumption relates to the concept of “location, location, location.” This is still true. 
Randy Myers, has a valuable story on Inc.com (“The Art and Science of Choosing a New Location”) — “Expanding into a new location can be a challenge. We connect three companies with expert advisers whose insights can benefit your company.”
In Myers’ article, three location-based case scenarios are presented:
  1. A Niche Business Weighs Two Nearby Metro Markets
  2. In Canada, a Big Market and Big Questions 
  3. Tailoring an Expansion Plan That Builds on the Company’s Online Success 
Click on the image to read the full Inc. story.

 

 

Posted in Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business | Tagged , , , , , , , , | Leave a comment