Tag Archives: Scripted

Don’t Be on the Dark Side of Social Media Content Marketing

Of course, not all social media content is great — or even good. But some B-to-C and B-2-B companies write especially weak social media content. As Nicole Karlis reports for the Scripted blog: “Many marketers are turning to content marketing … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , | Leave a comment