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Tag Archives: Lee Bogner
Global E-Tailing Is Booming: A New Report
As have discussed before (see 1, 2, 3, 4, 5), global E-Commerce is now a massive worldwide phenomenon. There are opportunities virtually everywhere for the smart marketer. Lee Bogner — E-Commerce Solution Architect at Johnson & Johnson, digital communications leader, and … Continue reading →
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing
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Tagged customer expectations, experiential retailing, Lee Bogner, multichannel, slideshow, social media, strategy, tips, trends
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Retailing: From A to Z 