Tag Archives: Lee Bogner

Global E-Tailing Is Booming: A New Report

As have discussed before (see 1, 2, 3, 4, 5), global E-Commerce is now a massive worldwide phenomenon. There are opportunities virtually everywhere for the smart marketer. Lee Bogner — E-Commerce Solution Architect at Johnson & Johnson, digital communications leader, and … Continue reading

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | Leave a comment