Category Archives: Video Clips (non-career)

There are numerous retail-based video clips here that are more strategic than career-oriented.

Target’s Everyday Low Pricing Ads

Posted on January 30, 2013 by bermanevansretail

To reinforce its everyday low pricing image, Target has implemented a new merchandising strategy known as “The Everyday Collection. By Target.” This strategy involves a number of ads, which Target has assembled as a collection at YouTube. Click the image … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , | Leave a comment

FaceCake: A Personalized Shopping Experience

Posted on January 24, 2013 by bermanevansretail

A while back, we blogged about Intel’s Magic Mirror. Now, here’s a related new type of technology from FaceCake. FaceCake Marketing Technologies, Inc. has developed a personalized interactive Visual Demonstration System (VDS) that enables shoppers to “manipulate their own images, with … Continue reading →

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Retail Executive Interviews, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , , , , | 1 Comment

lululemon: 2013 International Retailer of the Year

Posted on January 21, 2013 by bermanevansretail

As the retailer says at it Web site: “Founded in Vancouver BC in 1998, the first lululemon shared its retail space with a yoga studio. We’ve been growing ever since, and our technical yoga and run clothes are now available … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , , , , , , | Leave a comment