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Category Archives: Social Media and Retailing
The High-Tech Brick-and-Mortar Store
We know how aggressively some retailers are using digital technology outside of the store. Now, more firms are becoming whizzes with the “digital brick-and-mortar store.” According to Olga Kharif, writing for Businessweek: “Retailers that relied on impulse buys, especially along … Continue reading
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing
Tagged bricks meets clicks, customer expectations, customer loyalty, customer service, digital brick-and-mortar store, entrepreneur, experiential retailing, infographic, merchandising, mobile shopping, multichannel, opportunity, planning, promotion, retail analytics, technology, trends
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Can Customers Access Your Business Easily?
One thing that frustrates many people is their inability to be able to contact a company via the communication forum that they want (such as by E-mail or phone). For companies to do better, Dan Mckee, a Senior Social Media … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged Adhere Creative, bad behavior, customer expectations, customer loyalty, customer service, entrepreneur, experiential retailing, multichannel, opportunity, promotion, Sparkplug Digital, success, tips
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Pinterest Adds Web Analytics
To provide better services for consumers and companies, Pinterest (the social media phenomenon) has begun to offer Web analytics for the first time. According to Daniela Forte, writing for Multichannel Merchant: “The Pinterest Web analytics will measure influence, pin performance, traffic … Continue reading
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing
Tagged analytics, competition, experiential retailing, information, merchandising, multichannel, Multichannel Merchant, online shopping, opportunity, Pinterest, planning, promotion, retail analytics, segmentation, social media, technology, Web
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Retailing: From A to Z 