Category Archives: Social Media and Retailing

Retail conversations are increasingly two-way interactions; many blogs have a great impact on given retailers’ performance (and blog messages are not typically controlled by the retailers).

Pinterest: A Valuable Social Media Tool

Posted on March 19, 2013 by bermanevansretail

Pinterest is booming — and, as a result, the social media site is now a key aspect of many companies’ online strategies. For example, see these two previous posts: Better Understanding Pinterest and The Appeal of Pinterest to Retailers. Today, according to Crispin … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , | Leave a comment

RadioShack: Mobile Store Locators at Work

Posted on March 16, 2013 by bermanevansretail

In 2011, RadioShack decided to launch a mobile site. The customer response to this effort has been quite strong. Susan Kuchinskas, writing for ClickZ, notes that: “RadioShack launched its mobile site to make it easier for shoppers to quickly find products … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , , , , , | Leave a comment

“Sorry, Kim Kardashian, Wal-Mart Is More Popular Among the Facebook, Twitter Crowd”

Posted on March 3, 2013 by bermanevansretail

The above title of a recent Forbes article may seem quite surprising. After all, the Karadashians are major celebrities in the social media world. And Wal-Mart is, well, a 50+ year-old company. 🙂 As Barbara Thau writes for Forbes: “It … Continue reading →

Posted in Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , | 1 Comment