Tag Archives: bricks meets clicks

A New Showrooming Infographic

In April, we posted an interesting infographic on the impact of showrooming. But this phenomenon merits even more attention. As recently reported by Retail Touchpoints: “Consumers are increasingly using their mobile devices to search for the best deals, which is … Continue reading

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

The High-Tech Brick-and-Mortar Store

We know how aggressively some retailers are using digital technology outside of the store. Now, more firms are becoming whizzes with the “digital brick-and-mortar store.” According to Olga Kharif, writing for Businessweek: “Retailers that relied on impulse buys, especially along … Continue reading

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , , , , , , , | 1 Comment

Will Walgreens’ New Rewards Program Be a Winner?

Generally speaking, for rewards programs to be successful — which means generating more business through heightened customer loyalty — they must, at a minimum, fullfill these criteria: The program must be easy to use, the shopper can earn rewards that … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | Leave a comment