The High-Tech Brick-and-Mortar Store

We know how aggressively some retailers are using digital technology outside of the store. Now, more firms are becoming whizzes with the “digital brick-and-mortar store.”
According to Olga Kharif, writing for Businessweek: “Retailers that relied on impulse buys, especially along checkout lines, are struggling to keep the attention of consumers. The culprit? Smartphones. Stores are redesigning their floor spaces and product displays to take advantage of new apps designed to encourage shopping.”
Click the terrific Businessweek graphic below for a large view of how a typical digital brick-and-mortar store would operate.

Illustration by Kris Mukai


This entry was posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing and tagged , , , , , , , , , , , , , , , , . Bookmark the permalink.

One Response to The High-Tech Brick-and-Mortar Store

  1. dav3b3ll says:

    Hmm… well .. while the cartoon is very funny, this is actually serious topic… check out this article I found about how firms such as are using Predictive Analytics to help save Brick-and-Mortar retailers:

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