In April, we posted an interesting infographic on the impact of showrooming.
But this phenomenon merits even more attention. As recently reported by Retail Touchpoints: “Consumers are increasingly using their mobile devices to search for the best deals, which is costing brick-and-mortar retailers $217 billion in sales losses. Also, 35% of all Americans are engaging in showrooming (viewing products in-store and purchasing online) regardless of whether or not they own a smartphone. Showrooming impacts certain product categories more than others, including: consumer electronics, apparel, books. and appliances.”
Take a look at this infographic from 360pi.