Store Entrances as a Branding Tool

FixturesCloseUp.com provides “a pictorial inventory of unique or otherwise interesting small-scale fixtures seen across the entire range of retailing. Just as a city-scape is built up of individual bricks, beams, and boards, so a store is constructed of many small-scale fixtures that combine to help create the selling-floor environment. Many of these small elements are unsung heroes in creating an effective, functional, appealing merchandising space for goods. Because of the wide-ranging creativity of designers, similar display problems are often solved in unique ways. This site attempts to document these varying solutions … and provide a source of ideas and inspiration for additional new solutions or new applications of existing fixtures.”
Click the image to visit the site. And look at the links below the image to see some excellent examples of store entry branding.

 

This entry was posted in Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer and tagged , , , , , , , , , , , , , . Bookmark the permalink.

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