Category Archives: Social Media and Retailing

Retail conversations are increasingly two-way interactions; many blogs have a great impact on given retailers’ performance (and blog messages are not typically controlled by the retailers).

Social Media Use by Race/Ethnicity

Posted on April 28, 2013 by bermanevansretail

With the growth in social media use by consumers, it is especially important to know who is using social media. One interesting new study by eMarketer highlights the U.S. use of social media by race/ethnicity: “Hispanics are highly social online. … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , , , , , | Leave a comment

The Changing Nature of South Korean Retailing

Posted on April 18, 2013 by bermanevansretail

With 50 million people, South Korea represents a large retail marketplace. It is one that that is undergoing significant change. As reported by Evan Ramstad, writing for the Wall Street Journal: “The look of South Korean retailing, long a stranglehold … Continue reading →

Posted in Global Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , | Leave a comment

New Data on Retailers and Social Media

Posted on April 14, 2013 by bermanevansretail

As we have noted before, many retailers are active — and popular — users of social media. But, they are not necessarily using social media to drive revenues. eMarketer reports that: “Even as fewer ‘buy now’ and ‘add to cart’ … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , | Leave a comment