Tag Archives: Hispanic

Black and Hispanic Entrepreneurship

Posted on October 25, 2016 by bermanevansretail

The American Express OPEN Forum recently reported on the state of entrepreneurship among African-Americans and among Hispanics. Here are some highlights. With regard to African-American entrepreneurs, Anthonia Akitunde notes that: “Black entrepreneurs may struggle with challenges that are both common to small-business … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business | Tagged , , , , , , , , | 1 Comment

Macy’s Increases Its Merchandise Offerings for Hispanics

Posted on December 6, 2013 by bermanevansretail

There are about 54 million Hispanics in the United States — and growing, which makes this diverse group of people a key market for retailers. In summarizing U.S. census data, AHAA reports:  “The  Hispanic population of the United States is the nation’s … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , | Leave a comment

Social Media Use by Race/Ethnicity

Posted on April 28, 2013 by bermanevansretail

With the growth in social media use by consumers, it is especially important to know who is using social media. One interesting new study by eMarketer highlights the U.S. use of social media by race/ethnicity: “Hispanics are highly social online. … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , , , , , | Leave a comment