Social Media Use by Race/Ethnicity

With the growth in social media use by consumers, it is especially important to know who is using social media.
One interesting new study by eMarketer highlights the U.S. use of social media by race/ethnicity: “Hispanics are highly social online. eMarketer estimates that in 2012, 68.9% of Hispanics were using social networks, compared with 66.2% of the total U.S. population. And social tools, once in Hispanics’ hands, become more than just a way to communicate with far-flung relatives and friends.”
Click the chart to read more.


This entry was posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing and tagged , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.