Social Media Use by Race/Ethnicity

With the growth in social media use by consumers, it is especially important to know who is using social media.
One interesting new study by eMarketer highlights the U.S. use of social media by race/ethnicity: “Hispanics are highly social online. eMarketer estimates that in 2012, 68.9% of Hispanics were using social networks, compared with 66.2% of the total U.S. population. And social tools, once in Hispanics’ hands, become more than just a way to communicate with far-flung relatives and friends.”
Click the chart to read more.

 

This entry was posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing and tagged , , , , , , , . Bookmark the permalink.

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