The Changing Nature of South Korean Retailing

With 50 million people, South Korea represents a large retail marketplace. It is one that that is undergoing significant change.
As reported by Evan Ramstad, writing for the Wall Street Journal: “The look of South Korean retailing, long a stranglehold of big department stores, is being reshaped partly by cable-TV shopping and smartphones. A decade ago, it took Lee Jie-on three years to persuade South Korean biggest retailers to stock a line of children’s skin-care products from the U.S. But the product distributor, recently had an easier time persuading them to sell U.S.-made accessories online for new moms.”
Click the image to learn more.

Photo by Bloomberg News

 

This entry was posted in Global Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing and tagged , , , , , , , , , . Bookmark the permalink.

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