Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

Choosing Gas for Your Vehicle Not as Easy as You Think

Posted on October 10, 2016 by bermanevansretail

What factors do you consider when buying gas for your vehicle? Octane rating, emissions, brand name, price? Do you believe that there are differences in gasoline? The correct answer is yes, but not necessarily in the way that you think. … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , , , , | 1 Comment

Uber Drop-Offs Right to the Store

Posted on October 6, 2016 by bermanevansretail

There is now a new opportunity for Uber, the ride-sharing firm: Delivering customers right to the retail store. As reported by Lauren Johnson for Advertising Week: “The ride-hailing app is partnering with location-data company Yext to let retail brands create … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , | 1 Comment

The Retailers That Millennials Love

Posted on October 5, 2016 by bermanevansretail

Millennials represent a huge, demanding, and challenging consumer segment for marketers. With that in mind, let’s ask: What retail brands are doing best among Millennials? Recently, Moosylvania — a company involved with branding, digital, and experiential (“Digital connectivity has changed … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , , , , | 2 Comments