What factors do you consider when buying gas for your vehicle? Octane rating, emissions, brand name, price? Do you believe that there are differences in gasoline? The correct answer is yes, but not necessarily in the way that you think.
There are actually two points that should be important to you, even if you have been using the cheapest gas you can find:
According to new AAA research, “American drivers wasted more than $2.1 billion dollars in the last year by using premium-grade gasoline in vehicles designed to run on regular fuel. With 16.5 million U.S. drivers having used premium fuel despite the vehicle manufacturer’s recommendation in the last 12 months, AAA conducted a comprehensive fuel evaluation to determine what, if any, benefit the practice offers to consumers. After using industry-standard test protocols designed to evaluate vehicle performance, fuel economy, and emissions, AAA found no benefit to using premium gasoline in a vehicle that only requires regular-grade fuel.” [Note from Evans on Marketing: There is no need to use premium gas if it is “recommended” by the manufacturer, only if the owner’s manual says premium is “required.”]
A second study by the AAA uncovered significant differences in the quality of gasoline sold at fuel retailers in the United States. The independent laboratory testing compared gasolines that meet TOP TIER™ standards often marketed to consumers as having enhanced, engine-cleaning detergent additives with gasoline brands that do not participate in the automaker-backed program. Among brands tested, non-TOP TIER gasolines caused 19 times more engine deposits than TOP TIER brands after just 4,000 miles of simulated driving. Such carbon deposits are known to reduce fuel economy, increase emissions, and negatively impact vehicle performance, particularly on newer vehicles. To protect vehicle investments, AAA urges drivers to use a gasoline that meets TOP TIER standards for engine cleanliness and performance.” [Note from Evans on Marketing: The use of TOP TIER gasoline is supported by the nonprofit Consumer Reports!]
Click the image to see if you are buying your gas at a TOP TIER brand retailer.
This entry was posted in Part 3: Targeting Customers and Gathering Information
, Part 5: Managing a Retail Business
, Part 6: Merchandise Management and Pricing
and tagged AAA
, Consumer Reports
, customer expectations
, customer loyalty
, experiential retailing
, TOP TIER
. Bookmark the permalink