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Category Archives: Online Retailing
Who’s Shopping Online This Holiday Season
PunchTab, an omnichannel loyalty and engagement platform, has done research on 2014 holiday shopping (involving more than 1,000 consumer surveys) and found some very interesting results. Click here to access the full report. Amy Gesenhues, reporting for Marketing Land, summarizes some … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged Advertising Age, customer expectations, experiential retailing, Facebook, infographic, market segment, Marketing Land, multichannel, online shopping, Pinterest, PunchTab, segmentation, social media, trends, YouTube
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The BCBGMAXAZRIA Women’s Fashion Empire Keeps Growing
BCBGMAXAZRIAGROUP is a global retail fashion powerhouse: “Founded in 1989, BCBGMAXAZRIAGROUP is the lifetime vision of one man: Founder, Designer, Chairman, and Chief Executive Officer Max Azria. After years of success designing women’s wear in Paris and Los Angeles, Azria … Continue reading
Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing
Tagged advertising, BCBGMAXAZRIA, blog, customer expectations, customer satisfaction, fashion, global retailing, merchandising, multichannel, online shopping, opportunity, planning, promotion, Retail Touchpoints, shopping, social media, trends
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Do Better at Customer Referrals
We know that positive customer word of mouth (in person or electronically) can have a dramatic impact on firm performance. Here is a nice infographic by Forewards, a specialist in customer referrals for small firms: “If your business is like … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged business model, customer expectations, customer loyalty, customer satisfaction, customer service, experiential retailing, Forewards, infographic, merchandising, multichannel, opportunity, planning, referral, retail analytics, tips, trends
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Retailing: From A to Z 