Tag Archives: store

Better Personalizing the Retail Experience

In this multichannel era, it is imperative that store-based retailers work harder on their customer personalization efforts. As noted by Linda Lacina, writing for Entrepreneur: “The key to keeping brick-and-mortar relevant to shoppers lies in personalization. That’s one of the … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , | 2 Comments

Mobile RFID: Not Just for Online Retailers

It is more important than ever that store-based retailers understand how mobile devices can be used to drive business for their stores — and to plan and act accordingly. As Lorna Pappas reports for Retail TouchPoints: “Brick-and-mortar shopping looks more … Continue reading

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , | Leave a comment

Can Apparel Startups Bypass Traditional Retail Channels?

Many entrepreneurs would LIKE to establish their own direct-to-consumer sales channel rather than market their merchandise through retail stores. Why? They would like greater control, a bigger share of profits, and other reasons. But, this is often not feasible. The … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Google to Open Stores?

The retailing sector has attracted a lot of non-retailers over the past few years, the most successful being Apple Inc. with its Apple Stores (click here for an earlier post). Now, it looks like Google is preparing to join Microsoft … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , | 4 Comments

Shopping Smarter at J. Crew

Retailers have a lot of behind-the-scenes tactics in which they engage to stimulate customer shopping. Recently, Businessweek reported on some of the tactics utilized by J. Crew to simulate shoppers in the store. This story has a lot of tips … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , | 4 Comments

Online Retailers Now Popping Up as Stores

According to CNN Money: “It used to be that brick-and-mortar stores would later add a Web site. Now retailers that make their debut online are adding pop-up, real-world stores.” Click the image for a video on this topic.  

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , , , | Leave a comment

What Is the World’s Largest Retail Store?

At least for now, the answer is NOT Macy’s Herald Square. And it is not in the United States. Click the image to find out the answer.    Public Domain Photo

Posted in Global Retailing, Part 4: Store Location Planning | Tagged , , , | Leave a comment