We recognize that shoppers today often have high expectations with regard to the store shopping experience. Do you regularly track your customers’ attitudes across a wide range of store shopping attributes?

The Retail Owners Institute (ROI) puts it this way:

“We’ve all shopped stores that have made such a bad first impression we’ve vowed they won’t have the opportunity to make a second. But even if you consider yourself a critical shopper, you may have a blind spot when it comes to evaluating your own store. That’s why it’s important to step back and look at your store from a shopper’s point of view.”

“While few customers will enter your store with a checklist and clipboard, all will form opinions the moment they step inside. As a retailer, you need to be aware of the subconscious impressions your store makes.”

With this in mind, ROI has devised a 25-item store rating checklist. A full description of it may be found at this link.

Here is an excerpt from the checklist. Click it to see the full 25 items and to access the interactive version.