Retail Management Supplements
Twitter UpdatesTweets by BEretail
Is Price the Major Shopping Driver? Not According to a New Study
“Getting a good deal isn’t top of mind for shoppers. In a February 2014 study by Duke’s Fuqua School of Business, ‘superior product quality’ was the top priority among U.S. marketers. Consumers were less interested in finding a low price. In fact, this fell from second place in August 2013 to fourth place in February 2014, trailing priorities related to relationships with brands and customer service.”
This entry was posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing and tagged competition, customer expectations, customer loyalty, customer service, Duke, eMarketer, experiential retailing, merchandising, opportunity, planning, price, quality, shopping, trends. Bookmark the permalink.
Pingback: Is Price the Major Shopping Driver? Not Accordi...
Pingback: Discounts ARE Still Important to Many Shoppers | Retailing: From A to Z by Joel Evans
Pingback: 2014’s Most Popular Posts at Retailing: From A to Z | Retailing: From A to Z by Joel Evans