Tag Archives: Duke

Is Price the Major Shopping Driver? Not According to a New Study

During — and since — the recent Great Recession, many shoppers have become more price sensitive. In addition, showrooming and mobile media apps that enable shoppers to track prices in real time have also contributed to intense price pressures for … Continue reading

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , , , , , , , | 3 Comments