Tag Archives: rating

Rating a Store from the Shopper’s Viewpoint

As Patricia M. Johnson, CMC and Richard F. Outcalt write for the Retail Owners Institute: “We’ve all shopped stores that have made such a bad first impression we’ve vowed they won’t have the opportunity to make a second. But even if you … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , | 3 Comments

Do You Know How Shoppers Rate Your Store?

We recognize that shoppers today often have high expectations with regard to the store shopping experience. Do you regularly track your customers’ attitudes across a wide range of store shopping attributes? The Retail Owners Institute (ROI) puts it this way: “We’ve … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , | 1 Comment