As Patricia M. Johnson, CMC and Richard F. Outcalt write for the Retail Owners Institute:

“We’ve all shopped stores that have made such a bad first impression we’ve vowed they won’t have the opportunity to make a second. But even if you consider yourself a critical shopper, you may have a blind spot when it comes to evaluating your own store. That’s why it’s important to step back and look at your store from a shopper’s point of view.”

“Look at your store through your customers’ eyes. While few customers will enter your store with a checklist and clipboard, all will form opinions the moment they step inside. As a retailer, you need to be aware of the subconscious impressions your store makes.”

“With our 25-item checklist as a guide, take an afternoon to walk your store as a customer, not a manager or owner. Get your staff to do the same.”

CHECK IT OUT!! Click the chart.