Rating a Store from the Shopper’s Viewpoint

As Patricia M. Johnson, CMC and Richard F. Outcalt write for the Retail Owners Institute:
“We’ve all shopped stores that have made such a bad first impression we’ve vowed they won’t have the opportunity to make a second. But even if you consider yourself a critical shopper, you may have a blind spot when it comes to evaluating your own store. That’s why it’s important to step back and look at your store from a shopper’s point of view.”
“Look at your store through your customers’ eyes. While few customers will enter your store with a checklist and clipboard, all will form opinions the moment they step inside. As a retailer, you need to be aware of the subconscious impressions your store makes.”
“With our 25-item checklist as a guide, take an afternoon to walk your store as a customer, not a manager or owner. Get your staff to do the same.”
CHECK IT OUT!! Click the chart.

This entry was posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together and tagged , , , , , , , , . Bookmark the permalink.

3 Responses to Rating a Store from the Shopper’s Viewpoint

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  2. Pingback: Retailing A to Z’s Most Popular Posts for the First Half of 2015 | Retailing: From A to Z by Joel Evans

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