A major area of concern for retailers with a physical presence is how to maintain a strong flow of engaged store traffic.

According to Platt Retail Institute: 

“The success of a retailer hinges on many factors. Ultimately, sales at a brick-and-mortar retailer depend upon converting shoppers into buyers. And perhaps the most impactful way to convert shoppers into buyers is offering quality service.” 

“To impact the level of customer service and thereby increase revenue, retailers implement various technologies in their stores. These include informational kiosks, self-checkout, mobile POS, digital signs, handheld shopping devices, price check scanners, and branded apps, among other things.  Notwithstanding, few in-store technologies complement the activities of the sales associate, who can play a major role in the sales process.”

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