What’s Next for Traditional Stores?

As we know, traditional brick-and-mortar retailing is far from dead. However, it is changing and it is affected by alternative shopping formats. So, what’s next?
eMarketer reports that:
“Thanks to digital devices, mobile in particular, the path to purchase starts long before consumers step foot in-store. Still,  brick-and-mortar isn’t dead, as evidenced by a June 2014 study by ORC International for Capgemini. Among digital shoppers worldwide, 72% said the traditional store experience was important when making a purchase — the highest percentage out of locations and channels studied. The Internet landed second, at 67%.”
“Results indicated that there was indeed demand for a more digital store experience among today’s tech-savvy shoppers. The majority of respondents said that in-store technology, such as kiosks, was important when buying an item. Despite mobile’s rise and rumors of showrooming, smartphone Web sites and apps trailed behind in-store tech and even E-mail as important channels for purchases.”
Click the chart to read more from eMarketer.


And click the image below to read more on this topic from JWT Intelligence.


This entry was posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer and tagged , , , , , , , , , , , , , , . Bookmark the permalink.

2 Responses to What’s Next for Traditional Stores?

  1. Pingback: What's Next for Traditional Stores? | Social Me...

  2. Pingback: 2014’s Most Popular Posts at Retailing: From A to Z | Retailing: From A to Z by Joel Evans

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