Tag Archives: planning

How Costco Keeps on Clicking

Posted on June 18, 2013 by bermanevansretail

Costco is one of the world’s master retailers with a unique strategic approach. It has a no-frills, deep-discount philosophy — yet, it still treats its employees really well (as we have reported before). In recognition of Costco’s prowess, the company is … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , | 1 Comment

Using Social Media to Enhance Customer Service

Posted on June 16, 2013 by bermanevansretail

Check out this infographic to see how social media may be used as a customer service tool.    

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , | 1 Comment

Follett Uses Technology to Run Its Book Operations

Posted on June 14, 2013 by bermanevansretail

Follett “generates more than $2.7 billion in annual sales by providing universities, libraries, and schools and school districts with a wide range of educational tools and services that fuel the learning process and spark the imagination. We bring together our capabilities … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , | Leave a comment