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Tag Archives: planning
Outstanding Retailers at Cross-Channel Marketing
For the third year, Retail TouchPoints has presented its Channel Innovation Awards to 10 retailers: “This award program is designed to honor retailers who are achieving cross-channel success in today’s challenging retail environment.” Click the image to see the 2013 winners. … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing
Tagged cross-channel, customer expectations, customer loyalty, customer service, experiential retailing, global, merchandising, multichannel, online shopping, opportunity, planning, promotion, Retail Touchpoints, shopping
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In-Store Mapping and Mobile Media
Store retailers are well aware of the negative impact of social media on showrooming behavior. However, newer, more helpful mobile apps are aiding store retailers. Consider this example, as reported by Chantal Tode for Mobile Commerce Daily: “In a sign of the growing … Continue reading
Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing
Tagged aisle411, customer expectations, customer loyalty, customer service, experiential retailing, Home Depot, information, merchandising, mobile shopping, multichannel, opportunity, planning, shopping, store layout, Walgreens
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A New Showrooming Infographic
In April, we posted an interesting infographic on the impact of showrooming. But this phenomenon merits even more attention. As recently reported by Retail Touchpoints: “Consumers are increasingly using their mobile devices to search for the best deals, which is … Continue reading
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged 360pi, bricks meets clicks, competition, customer expectations, customer loyalty, customer service, infographic, inventory management, location, merchandising, mobile shopping, multichannel, online shopping, planning, retail analytics, Retail Touchpoints, shopping, showrooming, trends
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Retailing: From A to Z 