Store retailers are well aware of the negative impact of social media on showrooming behavior. However, newer, more helpful mobile apps are aiding store retailers.
Consider this example, as reported by Chantal Tode for Mobile Commerce Daily: “In a sign of the growing role that mobile plays in the in-store shopping experience, more than 12,000 retail locations, including those of Walgreens and Home Depot are offering indoor searchable store maps accessible from a smartphone. Using aisle411’s in-store mapping platform, smartphone users can view, search, and map products in retail stores. Users are able to locate products down to a particular section of each aisle.”
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