Tag Archives: merchandising

Even for Wal-Mart, Cost Cutting Has Its Limits

Posted on April 5, 2013 by bermanevansretail

Wal-Mart, the world’s largest retailer prides itself on its cost efficiencies and the resulting low prices. Hence it’s slogan: “Save money. Live better.” Its aim is to always be the lost-cost, low-price leader. But, even for Wal-Mart, costs can sometimes … Continue reading →

Posted in Part 1: Overview/Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 1 Comment

Declining Consumer Interest in Fast Fashion?

Posted on April 3, 2013 by bermanevansretail

Are consumers growing tired of “fast fashion,” quickly reproduced items sold at lower prices than the originals? Roya Wolverson, reporting for Time, notes that: “Last year, discount meccas like Dollar General and Dollar Tree scrambled to expand into hundreds of … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , , , , | 1 Comment

Pinterest Adds Web Analytics

Posted on March 30, 2013 by bermanevansretail

To provide better services for consumers and companies, Pinterest (the social media phenomenon) has begun to offer Web analytics for the first time. According to Daniela Forte, writing for Multichannel Merchant: “The Pinterest Web analytics will measure influence, pin performance, traffic … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , , , , , , , | 1 Comment