Declining Consumer Interest in Fast Fashion?

Are consumers growing tired of “fast fashion,” quickly reproduced items sold at lower prices than the originals?
Roya Wolverson, reporting for Time, notes that: “Last year, discount meccas like Dollar General and Dollar Tree scrambled to expand into hundreds of new stores stuffed with standard recessionary fare: cheap made-in-China toys, synthetic Tee-shirts, and flimsy housewares. Fast-fashion retailers like H&M, Uniqlo, and Zara, which churn out the latest styles at record speed, also fared well. But there are signs that some consumers are growing weary of rickety furniture and clothing that falls out of fashion — or falls apart — after a single season.”
And consider that the much-publicized Target/Neiman Marcus holiday 2012 partnership did not meet expectations, as also reported by Time. 
Click the logo for more about fast fashion from Wolverson.

 

This entry was posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer and tagged , , , , , , , , , , , , , , , , . Bookmark the permalink.

One Response to Declining Consumer Interest in Fast Fashion?

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