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Tag Archives: merchandising
Window Shopping Goes High Tech
High-tech window displays are bringing new life to shopping. It’s fun, too. Consider this illustration: adidas NEO “is taking window shopping to a new level with an interactive digital window concept that connects to your smartphone. Now it is possible to shop … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing, Video Clips (non-career)
Tagged adidasNeo, customer expectations, display, experiential retailing, global, interactive, merchandising, multichannel, QR, social media, technology, video, window
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In-Store Mapping and Mobile Media
Store retailers are well aware of the negative impact of social media on showrooming behavior. However, newer, more helpful mobile apps are aiding store retailers. Consider this example, as reported by Chantal Tode for Mobile Commerce Daily: “In a sign of the growing … Continue reading
Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing
Tagged aisle411, customer expectations, customer loyalty, customer service, experiential retailing, Home Depot, information, merchandising, mobile shopping, multichannel, opportunity, planning, shopping, store layout, Walgreens
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Domino’s Slows Down to Make Better Pizza
Domino’s has certainly turned things around with its better-made pizza, several new pizza products, and clever TV ads. Check out the Domino’s slowing down ad and the new humorous ad in India.
Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Video Clips (non-career)
Tagged competition, customer expectations, customer loyalty, customer service, Domino's, experiential retailing, global, India, location, merchandising, opportunity, strategy, success, video
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Retailing: From A to Z 