Tag Archives: location

Smartphone Technology and McDonald’s Australia

Posted on March 2, 2013 by bermanevansretail

McDonald’s franchises in Australia have devised a clever smartphone-enabled promotion campaign.  

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , , , , , | Leave a comment

The Retail Supply Chain: What’s Ahead

Posted on March 1, 2013 by bermanevansretail

As we know, retail supply chains are getting more geographically dispersed and more complex. So what’s ahead in this area? Integrated Solutions for Retailers recently a published report on this topic: “The retail supply chain is becoming worldwide, from sourcing … Continue reading →

Posted in Global Retailing, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , , , , | Leave a comment

Macy’s Herald Square: A $400 Million Renovation

Posted on February 18, 2013 by bermanevansretail

Macy’s iconic flagship Herald Square, New York store is a major component of the retail chain’s overall positioning strategy. Click the image to see a video interview with Macy’s CEO Terry Lundgren regarding the $400 million dollar renovation of the … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Retail Executive Interviews, Video Clips (non-career) | Tagged , , , , , , , , , , , , , , , , , | Leave a comment