Macy’s Herald Square: A $400 Million Renovation

Macy’s iconic flagship Herald Square, New York store is a major component of the retail chain’s overall positioning strategy.

Click the image to see a video interview with Macy’s CEO Terry Lundgren regarding the $400 million dollar renovation of the Herald Square store.

 

This entry was posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Retail Executive Interviews, Video Clips (non-career) and tagged , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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