Tag Archives: global

Smartphone Technology and McDonald’s Australia

Posted on March 2, 2013 by bermanevansretail

McDonald’s franchises in Australia have devised a clever smartphone-enabled promotion campaign.  

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , , , , , | Leave a comment

When Do Consumers Shop? (Hint: Many Do While at Work)

Posted on February 16, 2013 by bermanevansretail

As we know, the Internet has dramatically changed the shopping behavior of lots of people. But employers may not be pleased by one big shift in shopping: the number of people who purchase online while they are supposing to be … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , , | 1 Comment

Consumer-Driven Retail Trends

Posted on February 15, 2013 by bermanevansretail

Bazaar Voice recently published a report on key consumer trends. It noted that: “The rise of social is shaking up things in surprising ways. What does this mean for retailers? Everything. It means the competition, which has already been fierce, … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , , , , , , | Leave a comment