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Tag Archives: customer expectations
Digital Europe
The digital revolution has taken off in Europe. Check out this infographic to see how. 5 Trends in European Digital Consumption infographic
Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing
Tagged customer expectations, digital, Europe, experiential retailing, global, infographic, information, multichannel, online shopping, social media, technology, trends
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The One-Day Deal
Yes, we know that shoppers love great deals. But, did you know how much impact a one-day Kindle sale can have on book sales? It’s a lot!!! Consider this example, as reported by Julie Bosman for the New York Times: … Continue reading
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged Amazon, Baby, book, competition, customer expectations, deal, experiential retailing, Gilt, Gone, Kindle, merchandising, mobile shopping, opportunity, planning, pricing, sale, shopping, success
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Can RadioShack Be the “Neighborhood Technology Playground”?
RadioShack has been struggling for a while — due to competition from online retailers and discounters such as Wal-Mart. So, it is trying another remake as it moves away from its recent “The Shack” theme. Will THIS work? As Natalie … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged Beats by Dre, competition, consumer electronics, customer expectations, experiential retailing, image, merchandising, positioning, promotion, RadioShack, Robin Thickr, segmentation
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